3.1 Insert necessary prepositions: Включить необходимые предлоги


1. Marketing terms "brand" and "branding" derive … English "brand" which throws … to Norse "brandr", which means "fire, to burn".

2. Brand is a complex of information … a company, goods, service, including a name, a logotype, corporate style allowing consumers to define it … multiple competitors, create its image and reputation at the market … goods and services.

3. From the legal side brand is a trade mark, defining a producer and belonging … him.

4. The idea … branding as a way of product definition was greatly developed … the late XXth century.

5. Now branding is a strong marketing tool which influences … company image, its reputation and of course, the demand … it.

6. Corporate identity may also include … customer’s request: press releases, advertising article, slogan, naming, promotional printings.

7. Naming is extremely important … the company, project or trademark since it greatly influences company’s image.

8. Designers can offer a vast number … structured techniques … logo and trademark development.

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